About Primera

Headquartered in Plymouth, Minnesota, Primera Technology, Inc. is the world's leading developer and manufacturer of specialty printing equipment including the Bravo-Series CD/DVD/BD duplicators and printers and the LX-Series label printers.

Primera distributes its products in more than 85 countries with support for European customers in Wiesbaden, Germany through Primera EUROPE. Primera Asia Pacific, located in Hong Kong, serves customers in Australasia.

In a business world where everything is changing around us, where all of us have so many options and so many difficult decisions to make every day, there is one easy decision: buy brands we know and trust. A Brand is the symbol of the value that an organization creates and delivers to its stakeholders.

Primera's mission is to produce technologically superior products that offer a high degree of customer satisfaction and value while conducting business affairs with unparalleled integrity, courtesy and professionalism.