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Let's Get Personal with Variable Information Printing - Taking Customer Engagement to Next Level

11 July 2018

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On-demand printing allows elements such as text, graphics and images to be personalised from one printed piece to the next, without stopping or slowing down the printing process. The information and content is sourced directly from a database.

VIP (Variable Information Printing) enables mass customization via digital print technology, as opposed to the 'mass-production' of a single document using the conventional offset lithographic process. Modern technology allows us to not only customize text, we can customize everything from imagery, colours and embellishments such as foiling.

Imagine instead of producing 80,000 copies of a single label, delivering a single generic message to 80,000 customers, Peacock Bros. could print 80,000 unique labels with personalised messages for each customer. Now, that's next level engagement.

In order to really explore the potential of VIP and how it can add value we need to begin by understanding demographics and lifestyles of each customer. Understanding their buying behaviour will help deliver what they want when they want it. By understanding their attitudes, we can discover what they like and dislike allowing us to fix what they don't like and provide greater value that will distinguish you from your competitors.

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