Prime Label Materials | Label Construction & Styles | Label Manufacturing Process

Prime Label Applications | Complete Prime Label Systems | Prime Label Photo Gallery

Custom designed labels and tags that will stand out from the competition

Prime Labels and Tags that will identify your company

A prime label is your principal source of identification and decoration of your product. It needs to attract and entice as well as inform your target audience, shelf appeal sells product.
Peacock Bros have been producing labels since 1978 and have been helping companies to target their market with vivid, eye catching prime labels.
We manufacture a broad line of high quality labels and tags in 3 plants located in Melbourne, Sydney and Auckland. Peacock Bros is one of the largest label manufacturers in the Oceania region and make a large variety of labels and tags for food and beverage, fresh produce, transport and logistics, healthcare and chemical products, hardware and timber, retail shelf labels, harsh environment tags and labels for the steel, glass and aluminium products including RFID tags and labels for asset tracking.
Peacock Bros can also produce batch or sequentially numbered variable data labels and tags for product or individual item (asset) tracking as well as shelf and warehouse racking,
So for any given application Peacock Bros knows the ideal type of material, coupled with the best adhesive for a label to create designs that are not only functional but make your product stand out from the rest.

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Prime Label Materials A prime label can be constructed using a number of variable components and each one is critical to your operation including ease of application, strength, life span, design layout and shape. Prime Label Face Stocks Crucial to any quality prime label is choosing the right face stock. Peacock Bros. offer a wide range of face stocks, each having specific features to satisfy the requirements of the majority of applications. Self-adhesive Papers

• High Gloss White is a cast coated paper that has a super gloss finish giving bright and vivid definition colour to your labels.
• Semi-gloss has a muted finish compared to high gloss, but more economical.
• Metallized paper has superior print quality giving dazzling colour allowing for gold and silver highlights.
• Thermal Top is a thermally coated paper used for printing variable data on short term labels. A cost effective alternative to thermal transfer for weigh scale labels, shelf labelling and other barcode product labels. Printing is a little muted due to the face stock.
• Thermal Transfer is a top coat matt paper used for printing variable data with a thermal transfer printer and wax or wax resin ribbon. Primarily used for labels that needs to last and not fade over extended periods of time.

Self Adhesive Films

Films are ideal for curved or squeezable products since they offer conformability and are moisture resistant and durable. Peacock Bros films are also designed for ease of use with automatic label applicators

• PolyGloss White is a flexible high gloss film that is durable and is suited for multi-colour and colour process printing.
• Opalux White is a satin finished economy product that is suitable for a large range of applications. It is suitable for both multi-colour and colour process printing.
• PP Matt has a muted finish and used for more robust and durable applications.
• PolyClear is perfect for creating a no label look allowing your product to shine through when using a clear container. Both multi-colour and process colour printing will give the label a bright and lustrous look.

Tag Stocks and Unsupported Films

PolyTag is a very durable tear and weather resistant film with a matt finish that is generally used in tagging material, carpet and sacks of seed, food, spices and the like items.

• MG tag is a paper tag with an extremely high-gloss finish which is commonly used for retail swing tags.

Prime Label Topcoats

• UV Gloss Varnish can improve your label appearance by an attention-getting high shine finish to part or the entire label that also gives protection to the text and graphics.
• PE and Polyester Laminates can be applied to the label surface giving it extra strength, durability and shine of prime labels.

Prime Label Adhesives

Pressure-sensitive adhesive works not only because of its tack, but also due to the slight absorption of the adhesive into the surface of the substrate. Certain characteristics of different substrates can prevent the absorption of adhesive, weakening the adhesion of the label.

When deciding on an adhesive, it is important to consider a few factors: Substrate material and texture—Prime labels adhere differently to different materials. For example, an adhesive that is right for smooth plastic may not be ideal for pebbled glass bottles. Substrate shape—When dealing with curved substrates, it is important to use an adhesive with a high degree of initial tack, since it will hold the label in place for the few seconds required for the substrate to anchor the adhesive. If the substrate is designed to be squeezeble, then the adhesive requires a level of conformability while still maintaining its hold. Substrate temperature—If a prime label and its substrate are exposed to extreme cold or a hot-fill process during application, an adhesive must be specially formulated to maintain its tack.

Rubber & Acrylic Adhesives

Typically, rubber-based adhesives are less expensive, but lack cold or low temperature-resistant qualities. Acrylic adhesives have a lower degree of initial tack than rubber-based, however, after a 24-hour set period, acrylic adhesives are generally as permanent as rubber-based adhesives. Plus, acrylic adhesives can be created to resist high heat and freezing temperatures. Weber offers both rubber-based and acrylic adhesives in a range of different formulations:

• Standard permanent adhesive—Good general purpose, rubber-based adhesives that offer a high degree of initial tack.
• Acrylic permanent adhesive—These adhesives resist hot temperatures, oxidation, and moisture.
• Cold temperature adhesive—Acrylic adhesives specially formulated to maintain adhesion in freezing temperatures.
• Removable adhesives—Usually acrylic, these adhesives are designed to adhere firmly, but peel off easily, leaving the label and substrate intact.
• Specialty adhesives—Peacock Bros additionally offers a selection of adhesives designed to meet very specific labeling operations, such as adhesive for labels that need to be removed and repositioned. Please consult with a Peacock Bros account representative.

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Prime Label Construction & Styles

Now that you’ve learned about the different label materials and adhesives Peacock Bros offers, take a look at some of our innovative label constructions and styles

Reverse print and Multi-part Labels Reverse print labels are primarily used for placing information on a clear polypropylene or glass bottle so that information can be read through the bottle and contents. They are also used for placing on glass windows and car windscreens capture attention. These types of labels are generally produced on a clear synthetic material and printed in reverse to create the see through look. Labels can easily be removed or repositioned and the label life span is dependant on the material and adhesive used.
Multipart Labels Multi-part labels are generally used for traceability, special offers, hidden or additional information such as a coupon. Information can appear underneath or on the back of the label when peeled away and easily resealed for repeated use. Multi layer coupons are also available for product instructions and promotion leaflets
Foil Hot Stamp & Cold Foil Transfer Foil stamping and embossing give prime labels an added decorative touch and a more elegant, prestigious look. With embossing, a metal plate of a specific image is created and then pressed onto the label material, leaving behind the image. Foil stamping works in a similar way, but the image is transfered rather than pressed onto the label surface. Embossing looks best on paper facestock, while hot stamping creates a striking image on metallized paper and film.
"No-Label" Look The no-label look is a popular trend in the food and beverage industries, as well as with personal care products. These clear or translucent, thin film labels are perfect for showcasing graphics and allowing the color of the product to shine through. All graphics are printed using the rotary screen UV process for superior durability, brilliance and depth of color. This thin film label is highly flexible, adhering to straight, curved, or recessed glass and plastic better than paper labels. Plus, thin film can tolerate freezing, pasteurization, and moisture without losing adhesion strength or readability. Return to top of page

Prime Label Manufacturing Process

It takes a lot more than just the raw materials to create an effective prime label. It also takes expertise and the latest technology—both of which Weber provides to all prime label customers.

Pre-Press Your labels begin in our full-service Graphics department, where skilled designers utilize state-of-the-art, graphic software to ensure labels print exactly as you envisioned them. Weber uses the latest digital, direct-to-plate system, which keeps this critical aspect of printing totally in-house and creates higher-quality results. Peacock Bros Research and Development department can be utilized to create or modify materials to meet specific customer needs. All materials currently available have undergone testing to assure quality, even under extreme conditions.
Label Printing Depending on your specific needs, your pressure-sensitive labels will be printed on one of our technologically-advanced label presses or on our leading-edge digital label printing system. Peacock Bros can produce your label designs in up to 8 colours, including process colour with exceptional photographic quality, and we can ensure precise registration and vivid tones with superb printing tolerances. In addition, our presses accommodate the wide range of our standard and specialty label materials, including papers, films, foils, vinyl and more. And with literally thousands of die shapes and sizes to choose from, there are virtually no limits to the creative shape of your exclusive label.
Quality Our Quality Assurance team will carefully overlook the manufacture of your labels. Working under ISO 9001:2000 guidelines, QA technicians will inspect all raw materials, work in process, and finished products. They concentrate on facestock and adhesive values, color matching, print quality, overall appearance, and more. To make labeling even easier, Peacock Bros direct account and customer service representatives are always just a phone call or e-mail away. They’ll be happy to tell you about our special cost-saving blanket order and inventory management programs or other prime label issues. Return to top of page
Prime Label Applications Peacock Bros can meet the product branding needs of any industry. We work with our customers to ensure their prime labels satisfy industry regulations and environmental demands while still catching the attention of consumers. Here are several specific examples. CLICK HERE to see information the all new Primera AP Series of Bottle Label Applicators

• Food & Beverage - Prime labels on food items face many environmental challenges, such as freezing, moisture, and heat. Industry and governmental regulations require nutritional and ingredient information to be completely legible on all products, making high-quality prime labels a necessity. Peacock Bros can create durable and attractive prime labels for any food product. A laminated label with cold-temperature-resistant adhesive is best for frozen foods. For products with curves or squeezable containers, conformable facestock is the best choice.
  
• Health & Beauty - Durability is crucial in designing prime labels for health and beauty packaging. These labels need to withstand the factory filling process and survive repeated customer use, which often requires prolonged exposure to moisture in the shower or bathroom. The majority of health and beauty products are packaged in curved containers, so conformability is important, too. Health and beauty prime labels featuring hot or cold stamping or embossed logos give the products a sophisticated and elegant image, which translates into a higher perception of product quality by consumers.
  
• Vitamins & Nutritional Supplements - Pharmaceutical packaging regulations are extremely stringent with detailed requirements for labelling. Since the labels need to provide detailed use information and warnings, the labels must be resistant to chipping or scraping so the very small print is always legible. The label also must adhere permanently to the container for the life of the product.
  
• Household Products - The prime labels used in household chemical package decoration need to tolerate the product filling process, where the labels may come in contact with the products. Much of the packaging is curved and textured and there is usually a good deal of text required on the label. A laminated prime label will work well for household chemical packaging since it can resist moisture.
  
• Automotive Aftermarket - Just as with household chemical labeling, the prime labels for automotive aftermarket products need to be durable. Not only will the labels be exposed to the product in the factory, but also during customer use. The prime label needs to be easily wiped clean and still have the use instructions and product warnings clearly legible.

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Complete Prime Label Systems

To simplify your prime labeling application, Peacock Bros offers a line of prime label applicators designed to fit your prime label needs. These high-performance units will streamline your operation and enhance the quality of your labeling. Each model is designed to meet the needs of a specific labeling requirement. Labels can be applied to the tops, bottom, or sides of various products and substrates, including around cylindrical objects such as bottles or cans.

Depending on the model, prime labels can be applied at up to 5,000 linear centimetres of label web per minute using either no-contact or gentle-contact methods of application. Our applicators are engineered with advanced stepper-motor technology and peel-tip sensing to offer exceptional label placement accuracy, while eliminating common application errors such as double labeling or skipping a product. Constructed of corrosion-resistant stainless steel and anodized aluminum, these durable systems are easy to maintain and tough enough for most any industrial environment.

For a detailed look at Peacock Bros prime labeling systems, including video demonstrations, Click Here.

For more information on Peacock Bros v labels, contact us today. We'll put you in touch with your local account representative, an expert who can examine your specific requirements and recommend the best prime label material and labeling system for your application.

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Label Gallery

Take a look at some examples of prime labels that we have printed.

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