Peacock Bros. has today revealed its new brand identity, with a new logo, colours and font reflecting the growth and evolution of Peacock Bros. as it heads towards the future.
The new look highlights the company’s strength, stability and transformation. It honours Peacock Bros.’ long history by retaining familiar elements of the brand, whilst creating a dynamic, modern look to take Peacock Bros. forward.
Ruth Kaplan, Managing Director, explains, “As a fifth generation, Australian owned company, it was important that the updated look reflected the essence of our heritage but would see us well into the future. The new branding exemplifies Peacock Bros.’ progression yet keeps us true to our roots.
According to Kaplan, investing in branding is essential to success. “Even though our logo has evolved, what’s not changing is our core purpose; to deliver solutions built on innovative technology that solve organisations’ challenges. What we stand for, and our expertise in providing cutting edge and reliable solutions, will never change,” she said.