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What do the new Country of Origin Labels mean for your business?

05 May 2016

If you sell food in retail stores in Australia, new country of origin food labelling laws will apply to your products from 1 July 2016.

Businesses will have time to adjust over a two-year transition period. This means food products packaged up until 1 July 2018 can be sold without the new labels.

What do the new labels look like?

Grown, produced or made in Australia

For products grown, produced or made in Australia the new labels will have:

  • the kangaroo in a triangle symbol
  • a bar chart showing the percentage of Australian ingredients and text stating:
    • ‘grown in’ or ‘product of’ Australia or
    • ‘made in’ and the percentage of Australian ingredients.

See the example labels below:

country of origin labels

 

 

 

 

 

 

 

Australian products with minor processing overseas

For products that were grown, produced or made in Australia but went overseas for some minor processing, the labels will have:

  • the kangaroo in a triangle symbol
  • a bar chart showing the percentage of Australian ingredients and
  • text stating:
  • See the example labels below:

    GrownIn-ShelledSortedPackedOseas-4-L-P-sample

     

     

     

     

     

     

     

     

     

    Packed in Australia

    For products packed in Australia the new labels will have:

    • a bar chart showing the percentage of Australian ingredients and
    • text stating ‘packed in’ Australia and the percentage of Australian ingredients or the country where the product is from
    • option – if the food in the package comes from a single overseas country it can be labelled like an imported product. ​

    See the example labels below:

    PackedIn-70AustralianIngredients-4-P-sampleGrownInFrance-PackedinAustralia-4-P-sample

     

     

    Imported products

    For imported products the new labels will have:

    • text stating the country of origin.  ​

    See the example label below:

    ProduceofCanada-4-P

     

     

     

     

    Imported products with Australian ingredients 

    For imported products wanting to highlight Australian ingredient content, the labels will have:

    • a bar chart showing the percentage of Australian ingredients, and
    • text stating ‘made in’ x country and the percentage of Australian ingredients.

    See the example label below:

    MadeInVietnam-50AustralianIngredrients-4-L-colour-sample

     

     

     

    Varying percentages of Australian ingredients

    For products with varying percentages of Australian ingredients throughout the year, the labels will have:

    • kangaroo in a triangle symbol depending if the product was made or produced in Australia
    • a bar chart showing the average percentage of Australian ingredients
    • text stating the average proportion of ingredients and
    • text stating the way to find out more information.

    See the example labels below:

    MadeIn-IngredientsSourcesVary-60Australian-phone-4-L-sample

    PackedIn-IngredientsSourcesVary-40Australian-www-4-L-sample

     

     

     

    Highlight specific ingredients

    For products (other than imported products) wanting to highlight specific ingredients, the label will have:

    • kangaroo in a triangle symbol if the product was grown, produced or made in Australia
    • a bar chart showing the percentage of Australian ingredients
    • text stating the percentage of Australian ingredients (if not 100%) and
    • text stating the significant ingredient (must be sourced from one country only).

    See the example labels below:

    100AustralianPeas-4-P-sample

    MadeAustralia-20AustralianIngredients-CanadianHam-4-L-sample

     

     

     

     

     

     

     

     

    Talk to one of our labelling experts today and get started on designing your new labels!



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