Our History

129 years old… Peacock Bros. has a fascinating history.

In 1888, Ernest Peacock opened a small general printing business in Collins Street, Melbourne. His original platen press is still in the reception at Peacock Bros.’ Melbourne head office.

With the explosion of business in the new Federation, companies were seeking better systems and seeing the opportunity, Ernest developed printing systems and binders – often in gold leaf – which quickly established him as a printer of quality. Not content to just print system stationery, he added all the accessories required, like filing cabinets, manila folders, book-keeping equipment and even a pioneer calculator called the ‘Millionar’. His foresight paid off and by 1915, 100 people worked at Peacock Bros.

Innovation was always a signature of Peacock Bros and the company later developed loose leaf binders and systems for doctors, lawyers and real estate agents; and payroll systems as well as printing for schools and many major companies like Coles and Myers.

In the 1970s Peacock Bros. was the agent for the iconic Casio hand-held calculator, but it was in fact, hand marking machines that pointed the company in another direction. Cartons were still being labelled by hand, causing no end of problems – it was the perfect time to address this need.

With the purchase of a Mark Andy press and now producing a lot of labels for chemicals and address labels, Peacock Bros. decided to sell off the general printing business in 1978 and concentrate solely on labels and desktop printing systems.

Today we are one of the largest manufacturers of labels in the ANZ region, as well as end-to-end solution providers in the supply chain of barcode printers, data capture and software integration; software products for warehouse, logistics and stock distribution. Our customers are represented in a wealth of industries – from manufacturing, distribution, warehousing, transport & logistics to healthcare.

With branches and channel partners located across Australia and New Zealand, we provide the very best in personalized service and support for all our solutions.

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Featured case study

AstralPool Makes a Big Splash with an Automated Labelling Solution from Peacock Bros. and Intermec by Honeywell.