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TIMELINE
Our History
Peacock Bros. was established on Collins Street in Melbourne, 1888. Bros. Ernest and Charles Peacock founded the small general printing business together, quickly developing a reputation for exceptional quality and outstanding service. Ernest was a true innovator, and five generations later Peacock Bros. remains an Australian family business that is driven by innovation. We continue to locally manufacture and supply high-quality printed labels, tags, thermal printers, ribbons and packaging solutions to a wide range of clients around the world. Today we are one of the largest providers of enterprise mobility and healthcare technology solutions across Australia and New Zealand. Backed by an expert team we collaborate with over 12,000 customers providing sustainable and innovative packaging and labelling industry solutions.
Peacock Bros. is established by brothers Ernest and Charles Peacock as a small general printing business in Sydney. Ernest takes over the business, moving to the heart of Collins Street, Melbourne.
Peacock Bros. is commissioned by the Commonwealth Publishing Company to print a booklet celebrating the Opening of the First Federal Parliament of Australia.
The printing business diversifies by also providing businesses with account stationery, filing systems and office products. The company now employs over 100 staff across the ANZ region
Peacock Bros. move to a larger purpose-built premise located on Bourke Street, Melbourne. The building is name ‘Peacock House’
Following the invention of the comptometer in 1887, new business opportunities arise with Peacock Bros. distributing Victor Comptometer across the region and opening a Comptemeter Training School. This results in Peacock Bros. providing accounting and stocktake services to iconic businesses including Coles, Myer, David Jones and other large retailers.
Peacock Bros. continues to grow and moves to Leicester Street, Carlton where state-of-the-art printing equipment is installed.
The business introduces Weber Marking Systems into the Australian marketplace and provides box coding systems and desktop stencil label printers to small and large businesses.
Peacock Bros. acquires distribution of the iconic Casio brand of calculators and wins the Australian Education Department’s approval for supply into Australian schools.
Peacock Bros. purchases the first flexographic label printing press in Australia and begins producing pressure sensitive roll labels. It also establishes its own brand of pressure label material suitable for Weber desktop label printers.
Peacock Bros. is awared sole distributorship for state-of-the-art Label-Rite desktop computer label printers.
Peacock Bros. becomes sole distributor for Zebra thermal desktop printers, introducing Zebra into the Australian marketplace and forging a strong partnership still present today
Peacock Bros. is awarded Zebra Platinum Partner status which it still holds today. With business demand increasing, Peacock Bros. purchases more flexographic label presses.
Peacock Bros. expands into New Zealand with the acquisition of Label NZ, now trading as Peacock Bros. NZ Ltd.. Peacock Bros. also enters the automated data capture industry with the acquisition of a mobile data and barcoding company now known as the Peacock Bros. Enterprise Mobility Solutions (EMS) division.
The business grows within the automated data capture industry and acquires Walker Datavision Australia, bolstering its software and engineering capabilities within this field.
Peacocks Bros.enters the digital printing market with the acquisition of its first digital press - The HP Indigo 4050.
Peacock Bros. continues to bring new age digital printing technology into the Asia Pacific market with the first installation of the HP8000 in Australasia. Peacock Bros. incorporates a new company, Image Technology Group, launching its own brand of thermal printers and consumables along with medical grade all-in-one computers, mobile carts and accessories, specifically designed for healthcare environments. Peacock Bros. acquires Mornington Peninsula based company Label HQ bolstering its market share with prime label industries including local wine, craft beer and pharmaceutical products.
Now a fith generation, Australian owned and operated family business, Peacock Bros. celebrates its 130th birthday marking a milestone achievement of continued business success for five generations of Peacocks.
Peacock Group acquires AMR Hewitts, a 40+ year old family owned company specialising in printed carton packaging located in Tullamarine, VIC. This acquisition further strengthens Peacocks’ offerings in the printed packaging marketplace, complementing its current range of colour labels and flexible packaging products.
