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Peacocks Packaging
Connected Packaging Solutions
Tracking and tracing high value goods through the supply chain has never been more important. Manufacturers, distributors and retailers all want confidence that what they are providing customers is correct and of the highest quality. Furthermore, consumers expect end to end traceability, authenticity and engaging experiences from their brands.
Peacock Bros. are market leaders in intelligent smart-packaging solutions. We work closely with brands to provide tailored supply chain solutions to suit their needs. Our in-house manufacturing capabilities integrated with this new smart-packaging technology offer our customers a single supplier who can digitise their products and take them to market. Digitised product solutions such as anti-counterfeit, supply chain visibility, consumer brand engagement and recycling initiatives are just some of the solutions we specialise in.
We’ve partnered with world leading technology and cloud software providers to integrate smart packaging solutions that will protect, track, and help digitally market your products in an environmentally friendly way.
Some of our services include:
EnsuraBrand
AMR Hewitts, part of the Peacock Group created EnsuraBrand, a microprint solution that can be applied to your range of products to provide a level of brand protection. Custom made microprint logo and text created specifically for the client. The use of microprint is to create a design that is extremely difficult to reproduce by potential counterfeiters. It is also a way for customers to verify that the cartons circulating the marketplace are printed by AMR Hewitts PrintPackaging.
Originally designed strictly for pharmaceutical manufacturing, it now has expanded to other clients who feel the need to have a cost-effective brand-specific microprinted mark on their cartons. Some examples of this are already being used in the beauty, pharmaceutical and medicinal cannabinoids industries all created at AMR Hewitts PrintPackaging.
With the use of our computer to plate technology and some design know-how, complex designs can be generated and customised creating a difficult task for potential counterfeiters to reproduce. Passing on the specifics of creating the microprint logo to the customer's design team or creating the design in-house we can place the microprint design on any given printing plate and print that onto the carton. Being a part of the printing process makes it an ideal economical level of security.
Digimarc - Digital Watermarking
Digimarc is a long-time pioneer of digital watermarking techniques, and have proudly advanced their technology over the years. Built on a patented foundation, Digimarc watermarks provide an imperceptible digital identity to product packaging that contain industry-standard GTIN numbers that are also found in UPC barcodes. Digimarc watermarks are repeated many times throughout product packaging artwork, making scanning much more efficient than traditional visual barcodes. Digimarc watermarks provide a number of key benefits, including sustainability, traceability and brand protection.
Utilising advanced digital variable data printing technologies and in-house manufacturing capabilities, Peacock Bros. can integrate the Digimarc watermark to offer customers a single- trusted supplier to digitise their products with seriallised identities that ensure authenticity of their products and insights throughout the global supply chain.
Laava Smart Fingerprints® - The Global Mark of Trust™
Laava is an Australian company bringing secure, scannable, product authentication technology to the market.
Laava has developed the Smart Fingerprint® - the digitally verifiable Global Mark of Trust - the world's first globally scalable alternative to QR codes.
Laava Smart Fingerprints® are unique to every individual item, secure by design, and built for consumer engagement. Smart Fingerprints turn products into connected products - enabling consumers to authenticate and engage with them at point of purchase and beyond.
Consumers simply use their phone to scan Laava Smart Fingerprints®, verify product authenticity, provenance and traceability - and engage with brand stories, rewards, promotions, competitions and more.
Laava Smart Fingerprints® are the 'Gateway to Trusted Experiences' for products, documents, assets, NFTs and platforms. Peacock Bros. partner with Laava to digitally print labels utilising state-of-the-art digital label printing and finishing technologies. The Smart Fingerprints use images that are uniquely generated to each individual product, and use proprietary optical scanning technology, making them much more secure than a QR code.
Developed in collaboration with Australia’s premier scientific and cybersecurity organisations - CSIRO and AustCyber - Laava Smart Fingerprints® utilise patented, next generation optical fingerprinting technology.
Transparency
Transparency is a product serialisation service from Amazon that helps brands authenticate their products and stop counterfeit. Transparency generates a unique individual barcode that can be scanned and traced so consumers can be assured they are purchasing genuine items from the Amazon platform.
Peacock Bros. is the exclusive supplier of labels for Amazon’s Transparency anti-counterfeit program.
We've partnered with world leading technology and cloud software providers to integrate smart packaging solutions that will protect, track, and help digitally market yout products in and environmentally friendly way.
